上元光电零售数字显示

零售行业从来没有像当下这么艰难，但我们同样见证着诸多创新模式下的零售奇迹，零售业态需要什么样的迭代才能迎合当下物联消费时代呢？

零售早已经不再是货物的买卖或者纯粹的服务供给。在消费短缺的时代，零售业态以拿到入场券以及拥有货源而取胜；再后来市场开放，零售入场券易得，但是竞争逐步加剧，零售业态在提供优质产品的同时消费者开始关注服务以及消费环境，此期间从国外舶来了商超的概念（supper market）。时间到了本世纪第一个10年，网购开始出现，简单讲网购最大的贡献是便捷了货物流通以及降低了流通成本。

对于今天的零售，我们不急于定义他，我们可以向内自问，我们需要什么样的零售环境，是否期望闲暇之余能够逛逛购物中心，去到网红地打卡，是迫切需要买到某个特定商品吗，不! 我们更多是追寻一种对味的消费环境，在这个环境中可以让消费者感受到品牌的外在和内涵，可以让消费者触动和得到启发……

上元光电零售数字显示的软件和硬件就是为了给消费者提供更加温馨以及贴心的购物体验，帮助品牌提供更多的与消费者触碰和沟通的平台，让零售品牌真正成为最懂社区居民的好邻里和二当家。

针对零售行业，我们以小博大，在零售场景的主要流量口开发贴合场景的数字显示产品，恰到好处的出现以及小而美的呈现，不张扬但有力量。系列产品可以满足集群布设和集群管理，讲好品牌故事，感受万众拥趸！

The retail industry has never been so difficult as it is now, but we are also witnessing retail miracles under many innovative models. What kind of iterations does the retail industry need to meet the current IoT consumption era?

Retail has long ceased to be the sale of goods or the mere provision of services. In the era of shortage of consumption, the retail format wins by getting admission tickets and having the supply of goods; after that, the market opens up and retail admission tickets are easy to obtain, but the competition gradually intensifies. While the retail format provides high-quality products, consumers begin to pay attention to services as well as the consumption environment, the concept of “super market”was imported from abroad during this period. In the first decade of this century, online shopping began to appear. Simply speaking, the biggest contribution of online shopping is to facilitate the circulation of goods and reduce the cost of circulation.

For today's retail, we are not in a hurry to define it. We can ask ourselves what kind of retail environment do we need, and whether we expect to be able to go shopping in malls and check in at an internet-famous site in spare time. Is it urgent to buy a certain specific product? no! We are more looking for a consumer environment that matches our consumption taste, in this environment, consumers can feel the appearance and connotation of the brands, and consumers can be touched and inspired...

The software and hardware of YEALUX in retail digital display is to provide consumers with a warmer and more intimate shopping experience, help brands to provide more platforms for engagement and communication with consumers, and make retail brands become good neighbor and second home who truly understand the community residents.

Focus on the retail industry, we develop LED digital display products that fit the scene in the main traffic ports of the retail scenarios with a small and broad perspective. YEALUX new designs for retail display solution appear just right in time, small and beautiful presentation, humble but powerful. YEALUX retail display series products can satisfy the cluster deployment and centralized cluster management, tell a good brand story, and feel the fans!